College and Trainer Marketing

How to Market Your College or Training Business 

Your training business operates in a very competitive marketplace. You compete with colleges, trainers  and employers for potential learners to fill your courses. You also compete for employer and community recognition in your fields of expertise.

You not only need to excel at teaching and be great with customers you also need marketing skills to survive in such a competitive environment.

Put another way if you are  going to survive, and preferably grow and improve, in todays competitive market place, you need to master a set of skills that will be alien to most of your staff.

You need to be able to: -

•Understand your targets audiences and the marketing process

•Understand the importance of customers 

•Build loyalty in your present customers (learners and employers), as well as with their families and friends

•Ensure all college staff are aware of the importance of marketing

•Train staff in marketing - not just in traditional marketing but also in E-marketing as over 55% of visitors to your website probably found you via Google or other search engine

•Promote the benefits of an education and training at your college ... rather than a competing college or private provider

•Gain media coverage

•Measure your marketing response rate and effectiveness

•Develop community partnership and sponsorship opportunities

•Carry out market research

•Write your marketing plan

•Control your marketing budget

 

We can help you with all aspects of your Marketing & Customer Care

..... from Student Recruitment and Customer Care to Employer Engagement and E-marketing .. plus the hundreds of Free Marketing Techniques you should be using.  

Our RATE Marketing Strategies are now used by providers across the UK .. to learn more contact Stefan@StefanDrew.com or phone 01926 632 794  .. now .. and obtain free advice from an expert ... now! 

The Benefits of Working in Partnership with An External Marketing Company

With over twenty years practical experience in education/training marketing - at Marketing and Business Development Director level and as a consultant on national programmes - we understand the need to market your training business professionally and that your budgets are limited.

We know about the hundreds of free marketing channels that most people have never heard about .. in fact we wrote the definitive workshop on Effective Marketing Strategies ..and can help you save £thousands 

We can also audit your existing marketing; build upon its strengths and add advise on new, often low cost methods, which will improve your marketing effectiveness.

By taking professional advice you can also evidence to Inspectors and Governors that you are approaching your marketing in a formal and professional manner. This information can also be used to convince the most sceptical Finance Director or bank manager that your efforts are cost effective.

You are able to benefit from an impartial, external examination, of your business strengths, weaknesses and opportunities that will maximise your marketing effort and minimise poorly focused and ineffective expenditure.

You will be able to justify the need for your marketing budgets and show the number of enrolments and other positive responses that emanate from a well structured and implemented marketing plan.

Encourage governors, staff and pupils to work together, towards an agreed objective, for the good of the school. 

To learn more about marketing in general please go to the top of the page and sign up to our Top Five Marketing Tips. 

To learn more about how we can work together to improve your marketing please email or phone us now.

 

Most Colleges/Training Providers spend too much on marketing!

Having been an Education Marketing Director I recognise that most colleges spend far too much on marketing. The reason is that they are reliant on using traditional marketing strategies that fail to fully engage employers and learners.

There is another way and it involves devising a strategy that maximises the Return on Investment that your college is making.
 

Free Marketing

Did you know that there are over 100 ways to market a college that are effectively FREE or cost very little?  You could be using these methods to increase your enrolments.

Today most people "Google" information but few colleges understand how to effectively engage searchers ..... it takes more than a website! We have advised Microsoft on how to engage employers, work closely with Google and can train your staff to use low cost on-line strategies that will work even when your college is closed for Christmas.
 

Our track record

We have an enviable track record of marketing and employer engagement. Directed by Stefan Drew, whose education management and marketing experience gives us a clear understanding of the issues, we have a unique blend of skills and experience that provides you with you the opportunity to excel in meeting your employer engagement targets.

A former Cabinet Office appointee, Stefan is the only member of both the Chartered Institute of Marketing and Institute of Business Consultants specialising in education marketing. He has been recognised at Ministerial level for his work on employer engagement projects. Having spent many years working in business and education marketing, over the last five years he has further developed an education marketing model that delivers outstanding results.

With over 30 years working in education and business Stefan Drew is well known for delivering outstanding marketing strategies that engage pupils, employers and stakeholders.
Other members of the team have worked at a senior level within Awarding Bodies and the Commercial Sector and bring with them an insight into what employers really want.
Stefan if frequently called upon to speak on marketing and employer engagement at national event throughout the UK.

Testimonials

Governors have commented positively on the advertising and promotional campaigns (Stefan) has devised, on his editorial in the press and interviews on local radio.

Send for a copy of our Top Five Marketing Tips and receive a copy of free marketing tips newsletter, which is packed with marketing advice that will help you market your business.  Subscribe at the top of this page.

Don't delay, call Stefan today and discuss how we can help you. Call 01926 632794

Comments

[Marketing for Engagement]

Thanks for sharing this informative and beneficial blog. We might try to work a reference to this one into our post about marketing for engagement next week is that's cool?

[Said Benrida]

Hi friend, Thank you! I should come back to read more from you!