Employer Engagement Strategies

Do You Have an Effective College/Provider Employer Engagement Strategy?

 

• Does your Employer Engagement Strategy meet Employers requirements?

• Does your Employer Engagement Strategy really engage with employers?

• Does your Employer Engagement Strategy generate profitable business?

  

 

An Employer Engagement Strategy was vital if you wanted to gain the Training Quality Standard (TQS), but now funding has been withdrawn, what next? 

 

 

How important is Employer Engagement?

 

If you are still really serious about working with employers on Train to Gain, Apprenticeships, The Diploma, Work placements, HE, Business Development, or full cost and bespoke courses an effective Provider Employer Engagement Strategy is still vital.  

With our help and Effective Marketing Strategies training some of the leading 157 Group colleges and leading private training providers have devised Employer Engagement Strategies and College Business Development Strategies that has seen an expansion in the numbers of small businesses, SSCs and national organisations wanting to work with them.  In some cases the provider has had a waiting list of businesses wanting to sit on employer groups.   

 

College Marketing: Are Google's metatag changes damaging your search engine results?

Google metatag changes could be damaging your search engine results

 

Google has recently changed the way it uses your website metatag data to rank your webpages on its search engine results page (SERPS) and this could seriously influence the results that providers are obtaining. 

 

Can apps be used to market to employers?

Are apps a useful employer engagement tool?

 

Having recently run a digital marketing course for 6-7 colleges this didn't seem to be something colleges are doing. 

 

Why?

Will your FE college be privatised .. it is already happening in one college

UK FE Colleges could be privatised

 

The thought of FE being privatised is beyond the pale for many, indeed most, people working in the sector but things could be changing as this recent article in Education Investor indicates.  The College of Law is already subject to a private equity buyout ... and the Office of National Statistics have considered how FE colleges could be reclassified as private sector bodies.

 

FE Employer Engagement Marketing Strategy

Do you have a FE Employer Engagement Marketing Strategy? Or is it a very long wish list, vague ideas and assorted research findings?

 

Many FE providers produce very long marketing strategies.  These are frequently 100 pages or longer; and not as concise as they might be.  A good FE marketing strategy, for employer engagement or other FE offer, can be as short as a single page of A4; at worse it need to be no more than 3-4 pages long.  My recent article in FENews provides details of my Five Line FE Marketing Strategy.

 

Outstanding Employer Engagement

Congratulations to Logistics Apprenticeships Training Academy, West Midlands, on winning the TES FE Award for Outstanding Employer Engagement 2011.  

 

Competition was fierce and Chesterfield College was also commended.  LATA however showed how it is possible to engage with employers on a large scale with a careful strategy.  

Employer Engagement in Hospitality & Catering

Meeting with eleven colleges and private providers specialising in hospitality and catering today. These guys are really entreprenurial .. lots of very good employer engagement ideas.

Catering & Hospitality - Fees, LMI & Marketing with @Sectortraining

I've just finished my preparation for the Hospitality & Catering Sector summit I'm delivering with Sector Training next week - November 3rd in London

We have lots of tips on how to optimise fee income and use LMI in marketing your courses and programmes.

It isn't too late to book a place .. go to http://www.sectortraining.com/files/C1130-HospitalityandCatering-Aut11-Webversion.pdf

#hospitality #marketing #catering

How do we increase fee income?

In a world of reducing government support how do we increase FHE fee income?

 

This is the question that has been asked at the two Sector Summits I've spoken at this week. I suspect the same questions will be asked in the next summits on November 2&3rd.

So how are you increasing fee income in your organisation? I'd love to hear your ideas and share my own ideas.

How to Plan, Market and Develop Hospitality and Catering Provision

Nov 3rd in London - How to Plan, Market and Develop Hospitality and Catering Provision to meet the new demands.

 

A Sector Training event delivered by Ainsley Cheetham and Stefan Drew  .. visit Sector Training for details

Plan, Develop and Market FE Caring Provision to Meet New Demands

Nov 2nd in London - How to Plan, Market and Develop FE Caring Provision to meet the new demands.

A Sector Training event delivered by Ainsley Cheetham and Stefan Drew .. visit Sector Training for details

@SectorTraining @StefanDrewe #training #care sector #FE #FHE