Today’s Marketing Tip is very simple. In fact, it is so simple that many people don’t believe it can actually work. It does work, and it is so effective I use it regularly myself. In fact, what you are reading is an example of using the tip I am about to reveal to you.
GIVE FREE ADVICE to your clients and prospects.
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Word of Mouth is a Powerful Marketing Channel that you can use to Grow Your Business
I recently went on a cookery course and it was incredible! What I learnt could affect your marketing forever. Let me explain by telling you a story.
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Get your free audio copy of my marketing secrets as I reveal them to Dave Trevena in an hour long interview. What I explain to Dave could turn your business on its head and make you a serious amount of money.
Continue reading "Do you want Freedom from Expensive Marketing?" »
The daily papers through up lots of interview opportunities for those considered experts in their field. One such example was the news that that iconic brand OXO stock cube is about to change shape, from the perfect cube to a cross. Oxo claim it is to make them easier to crumble but, whatever the reason, there has been an outcry in the media and it resulted in me being asked to make comment on the BBC.
Continue reading "BBC Interview the Marketing Magician over the OXO Question" »
Many marketing professionals fail to use Multiple Marketing Channels .. and it often means they are doomed to marketing failure.
Today I want to explain the secret of Multiple Marketing Channels: this secret has made some people extremely wealthy and successful.
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The most profitable transaction you are ever likely to make is with the customer that you are serving or working with right now.
Continue reading "Upselling is about Selling to Existing Customers" »
Advertising for as little as 2 pence really does work
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Over the last few days I’ve been working on a training programme for a large customer-focused organisation in the northeast and I have been considering what differentiates good customer service from bad. For me it is all about thinking about the customer and addressing their needs.
Continue reading "Think about Your Customers’ Needs" »