Stefan Drew Associates

Have you the time, money or skills to market your business as well as you want?

Have you the time, money or skills to market your business as well as you want? 

Do you know that there are literally hundreds of marketing methods you could be using that cost absolutely nothing at all?

 

What is most effective way to market your business?

I was recently interviewed for an Australian business website on "What is most effective way to market your business?"

 

The whole interview took 15 mins but here is a distillation of what I said ....  Read my interview notes.

I Remain Sir, Your Humble and Obedient Servant: What Did You Say?

Are you using plain language or Victorian prose when writing to customers and prospects?

With the advent of email, texts, social media and related communication channels we lost the ability to write letters.  Not only that but we have lost the ability to communicate clearly.

How to lose business on Twitter

Using Twitter for business is very effective .. but you can make mistakes and lose potential business

 

A business contact of mine is a real expert at what he does.  He is good at marketing, has great insight into his speciality and offers his customers real value.  I respect his expertise and decided to follow him on Twitter.  But there is a problem .........

 

Stop confusing your customers

How to confuse customers. Why provide an ashtray when you don't want people to smoke

Do you confuse your customers?

 

I recently took an overnight ferry to Spain.  In our cabin was an ashtray: I wondered why, when smoking has been banned so in so many other places, it was permitted in the cabin.  Then I noticed the paper insert in the ashtray which banned smoking.

 

 

 

 

 

Montblanc Pens: How to Create Customer Desire for your Products or Services

When you write a note do you need a Montblanc pen?

 

The Montblanc shop in Lisbon: where expensive pens are desired rather than needed

When people hand write notes they can use a pencil, biro, roller tip, felt tip or fountain pen.  Any of these will leave a mark on the paper and get your message over.  So, in simple terms, to write a note we need a pencil or pen.

 

 

Pens and pencils are quite inexpensive items.  They also last quite a long time so no one is going to get rich selling a few pens. So how can you make much profit from pens and pencils .. or any other low cost product or service?  I took a lesson from Montblanc when I visited their Lisbon shop.

 

How to make a profit selling pens.